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Case Studies
Vanilla (and Studio Rubric)
◌ 2018 → Present
From prototype to seed round. Built the product that became a company approaching $20M+ ARR. Document-Builder is integrated into Robinhood Gold, set to reach millions of consumers.
Product 0→1 Startup
Vanilla
◌ 2023 → Present
Led the strategic shift to AI-first product architecture. Defined the Product Spine, designed agent architecture, and shipped patent-worthy features in a conservative industry.
AI Strategy Architecture
Vanilla
◌ 2019 → Present
Stepped into a leadership void after three executives departed. Rebuilt the operating model, established Product Council, and shipped major features through crisis.
Leadership Crisis Org Design
Vanilla
◌ December 2025 → Present
Built the Product Spine that translated AI-first vision into executable strategy. Made strategic calls on retention, defined first value milestones, and validated with customer prototypes before committing engineering.
Strategy Execution Product
CV
Employment
Co-Founder, VP of Product Experience & Design
Vanilla, 2019–Present
Co-Founder, Principal
Studio Rubric, 2014–2019
Senior Designer
Southern California Institute of Architecture, 2013–2014
Senior UI Designer
AppDirect, 2012
Graphic Designer
Housing Works, 2010–2011
Interactive Designer
Mission Media, 2009–2010
Junior Graphic Designer
Pixels + Points, 2008–2010
Patents
Education
MFA Graphic Design
California Institute of the Arts, 2013
BFA Graphic Design
Maryland Institute College of Art, 2008
Foundation Studies
GWU Corcoran School of Art & Design, 2004
Teaching
Adjunct Professor
California Institute of the Arts, 2022–Present
Adjunct Professor
CUNY Queens College, 2022–Present
Adjunct Assistant Professor
Otis College of Art and Design, 2016–2021
Recognition
Inside Out & Upside Down
Redcat, Los Angeles, 2021
Persistent Vision
MCAD & Kansas University, 2020
Slanted Magazine #35 L.A.
Published work & interview, 2020
Typewolf Site of the Day
Studio Rubric, 2019
Dodie Bellamy and Kevin Killian
LACMA Permanent Collection, 2018
Machine Project: The Platinum Collection
Prestel Publishing, 2017
Idea Magazine #360
Published writing and work, 2013
Sappi Ideas that Matter Award
Housing Works, 2012
Communication Arts Interview
Blow Up the Design School!, 2011
Print Regional Design Annual
HERO Project, 2010